Paris has long been synonymous with luxury, elegance, and, most notably, perfume. For centuries, it has been the epicenter of perfumery, with its roots deeply entwined with Grasse, the southern French town known as the birthplace of modern perfumery. Grasse’s fields of lavender, rose, and jasmine have provided the natural ingredients for many of the world’s most iconic fragrances, shaping Paris into the capital of scent innovation and luxury. Even today, the city brims with perfumeries on almost every corner, offering everything from timeless classics to modern niche creations.
As the founder of Sensoriam, I recently spent three weeks exploring Paris with a personal mission: to uncover the best places for 100% natural perfumes. My passion for botanical perfumery and the transparency of ingredients inspired me to find hidden gems that celebrate ancient methods and pure, high-quality ingredients.
Here’s what I discovered.
My Parisian Journey: A Quest for Natural Perfumery
1. La French Beauty
Nestled in Paris, La French Beauty is a sanctuary for natural beauty enthusiasts, offering a curated selection of French skincare, haircare, and perfumes crafted with a focus on clean, natural formulations. Guided by the knowledgeable and passionate Alice, I explored unique perfume brands, learning their stories and examining their natural ingredient percentages to align with my values.
The boutique’s collective spirit stood out, with Alice’s enthusiasm for French beauty and natural products shining through every conversation. As an independent collective, La French Beauty champions over 60 emerging brands that embody innovation, sustainability, and craftsmanship, both in its Marais concept store and through creative distribution across France and beyond.
Explore La French Beauty’s selection of natural perfumes here.
My favourite brand I found here was - Nissaba which is 90% natural.
Location of La French Beauty - FLAGSHIP
24 Temple Street, 75004 Paris
2. Isotta Natural Perfumes
Meeting Véronique Remblière, the founder and perfumer behind Isotta, was an unforgettable experience. Her passion for creating 100% natural fragrances was evident in every detail she shared, from sourcing wild-harvested and organic ingredients to her meticulous crafting process. Véronique explained how Isotta prioritises sustainability, using recyclable glass bottles, eco-friendly packaging, and materials sourced from small-scale artisans worldwide.
As we talked, I was struck by her dedication to the purity of her creations. She avoids synthetic additives entirely, relying on the richness of essential oils, CO2 extracts, and organic wheat alcohol. Véronique’s background in art and aromatherapy shines through in her fragrances, which she sees as soulful companions rather than mere scents.
Experiencing Isotta firsthand, I felt deeply connected to the natural world. These perfumes are not only beautiful but a testament to the power of nature and the artistry of truly natural perfumery.
You will find Isotta here and I loved ALL of them. Veronique and her natural perfumes were the highlight of Paris for me.
3. Maison Neroli
During my visit to Paris, I stumbled upon Maison Néroli, a charming boutique dedicated to essential oils, and it turned out to be one of the highlights of my trip. Owned by Viengvilaÿ and Grégory, the store offers an exquisite selection of 350 essential oils, each sourced with exceptional care and passion.
Grégory’s knowledge was truly remarkable. He shared fascinating details about the origins of their oils—the farms, wild harvesting locations, distilleries, and processes involved. The quality of the oils was extraordinary, even down to the rich colours I hadn’t seen elsewhere. His dedication to supporting small-scale, artisanal producers who respect nature’s rhythms and traditions was inspiring. Maison Néroli’s commitment to fostering fair relationships with their distillers, without negotiating prices, ensures the preservation of artisanal craftsmanship and sustainable farming.
I also discovered two incredible 100% natural perfume brands here: Parfumeurs de Monde and Sharini, both rooted in small-scale, artisanal production. Maison Néroli even offers its own range of room mists, oil blends, and supplies for those looking to create their own blends.
My time in the store felt like an extraordinary journey with my sense of smell. Grégory spent so much time with me, guiding me through this aromatic world. I wholeheartedly recommend Maison Néroli to anyone passionate about essential oils or natural perfumes—it’s truly a treasure trove for the senses.
You will find Maison Neroli here.
Location (check before you go as they may have moved) - 48 Rue du Chemin Vert, 75011 Paris
Parfumeurs de Monde is here
Sharini Parfumes Naturels is here
4. Oh My Cream
With its minimalist white interiors and calming ambiance, Oh My Cream offers a thoughtfully curated selection of clean beauty products from around the globe. While their focus extends beyond perfumery, their natural scent offerings are still worth exploring, alongside their in-store treatments that make it a relaxing destination for beauty enthusiasts.
During my visits to two of their stores, I appreciated the chance to discover new products, even though none of their perfumes were 100% natural. I picked up an ILIA mascara and eyeshadow palette, as I admire the brand’s approach to natural makeup. Oh My Cream defines clean beauty as more than just ingredient lists—it’s a commitment to transparency, eco-consciousness, and a balance between efficacy, safety, and environmental respect. By embracing clean beauty, they encourage choices that are better for both personal health and the planet, without compromising results.
The perfumes in this store were clean perfume brands. Some quite well known clean perfume brands like Vyrao.
One perfume brand I found that I liked was Racyne which is 95% natural.
And you can find more info about Racyne here.
You can find Oh My Cream’s selection of clean perfumes here.
Locations are scattered over Paris so find the one that suits your visit.
5. Baumea
Baumea is a charming boutique dedicated to natural fragrances, tucked away on a picturesque Parisian street near the Moulin Rouge. Inside, I discovered an array of brands, many highlighting a commitment to natural ingredients, including 100 Bon, a standout brand known for being 100% natural and embracing transparency and simplicity in their formulations.
The boutique embodies the benchmark for natural, eco-responsible, and French-made perfumes, with offerings crafted from eco-sourced ingredients, locally produced, and packaged in recycled materials. While the space exudes a natural and inviting atmosphere, I noticed that the assistant was unfamiliar with the exact percentages of natural ingredients in the various brands—a sign that this line of inquiry might still be uncommon in Paris. It was an enjoyable experience, though I found myself diving into my own research to better understand the selection.
The Baumea selection of natural perfume brands are here - they are not all 100% natural so do your research.
My favourite brand I found here was 100BON and it is 100% natural which was exciting.
You can learn more about this brand and my favourite scent Cuir Végétal here.
Location Baumea - 9 Rue Aristide Bruant, 75018 Paris
6. L’Herbe a Savon
Located in the heart of Paris' Saint-Germain-des-Prés neighborhood, L’Herbe à Savon is a charming boutique brimming with natural beauty products. During my visit, I discovered an impressive selection of 100% natural perfumes, including standout brands like Aimée de Mars, Isotta, and Abel Perfume. I couldn’t resist treating myself to some Dr. Hauschka mascara—a long-time favorite of mine.
This boutique is perfect for anyone seeking personal attention and a curated selection of natural beauty products, featuring both French and international brands. Situated at 27 Rue d'Assas, 75006 Paris, L’Herbe à Savon also offers an online store where you can explore organic skincare, makeup, body care, hair care, perfumes, and more. Each product is carefully chosen to meet the highest standards of quality and eco-responsibility.
My favourite 100% natural perfume brand I found here was Mystique Amethyste by Aimee de Mars.
You can learn more about Aimee de Mars french natural perfume brand here.
The L’Herbe selection of natural perfumes is here.
Location L'Herbe - 27 Rue d'Assas, 75006 Paris
7. Mademoiselle Bio
Mademoiselle Bio is a trusted destination for organic and natural beauty, with several locations across Paris and beyond. Specialising in certified organic products, they offer over 4,000 items from 150 brands, ensuring transparency and quality. Their trained beauticians provide personalised consultations to help you craft an organic beauty routine tailored to your needs.
When I visited, I appreciated the convenience of their multiple stores but found the perfume selection limited and not particularly inspiring in its presentation. While it’s a great spot to restock your natural beauty essentials, it felt more functional than luxurious, making it better suited for everyday purchases than for discovering something truly special.
You will find Mademoiselle Bio’s selection of natural perfume here.
8. Officine Universelle Buly
While wandering the streets of Paris, I stumbled upon Officine Universelle Buly, a hidden gem that felt like stepping straight into the 19th century. The apothecary-style boutique exudes old-world charm, with polished walnut furniture, marble-topped counters, and antique glassware creating an enchanting atmosphere. I was lucky to avoid the long lines it’s known for and immediately became captivated by its unique blend of history and innovation.
The shop’s scent-testing system was fascinating—using tubes and rubber bulbs to waft fragrances to your nose, adding an almost magical touch to the experience. Their water-based perfumes were subtle yet intriguing, and the scented matches were a fun and unexpected find. While the staff assured me the products are natural, I plan to dig deeper into the ingredient lists for confirmation.
I couldn’t resist picking up a set of 10ml vials of their best-sellers to take home, along with those charming scented matches. The shop even features a coffee bar, blending old and new in a way that felt delightfully Parisian. With locations in several cities, I’d highly recommend visiting for the sensory and aesthetic experience—it’s a true journey back in time.
You will find Officine Universelle Buly here - go and explore!
Reflections on Natural Perfumery in Paris
While natural perfumery in France often embraces a blend of natural and synthetic ingredients, my journey proved that it IS possible to find brands dedicated to 100% natural formulations. Paris is a city where tradition meets innovation, and its perfumeries continue to celebrate the beauty of scent in all its forms.
For anyone visiting Paris with a love for natural beauty, I encourage you to explore these boutiques and discover the artistry of botanical perfumery. Take your time, ask questions, and always check ingredient lists to ensure they align with your values.
Whether you’re a seasoned perfume lover or new to the world of natural scents, Paris offers endless opportunities to follow your nose—naturally.
If you’d like to learn more about the brands I discovered or need help planning your own perfume adventure, feel free to reach out or explore Sensoriam’s collection of 100% natural scents.
Follow your nose, naturally,
Jessica - Founder of Sensoriam
