There is something incredibly special about working with a brand that knows who it is.
SHEIKE, an Australian fashion house with over 40 years of history and still family-owned, has that rare balance of legacy and creative edge.
When they invited Sensoriam to create a scent experience for the launch of their Autumn/Winter 2026 collection, Aeternum, it felt like a natural meeting point of worlds… fashion, scent, and story.
The Vision
The brief was clear.
Create an experience that feels aligned to the Aeternum collection, rich, layered, enduring, and something that would resonate with both valued customers and partner influencers.
Not just something to attend…
But something to experience.
We wanted to bring the collection to life in a different way.
To translate texture, tone, and feeling into scent.
Drawing from the palette and mood of the collection, warm browns, soft florals, structured silhouettes, we curated a library of 100% natural botanicals to reflect this world.
Vanilla. Sandalwood. Cinnamon. Coffee.
Rose. Jasmine. Bergamot.
Cedarwood. Kunzea. Black pepper.
Each ingredient chosen not just for how it smells… but for what it evokes.
The Experience
Across two intimate sessions, we welcomed SHEIKE customers and influencers into a fully immersive natural perfume experience.
We began with story.
The history of scent.
Moments of ritual and expression across time.
And how scent continues to shape how we feel, remember, and present ourselves.
From there, guests moved into the sensory exploration.
A curated palette of 100% natural botanicals.
Time to smell, test, layer, and refine.
And then… the creation.
Each guest began with an intention.
Some inspired directly by the Aeternum collection.
Others by how they wanted to feel moving into the season ahead.
Grounded. Soft. Bold. Expressive.
From there, they blended their own fragrance, step by step, guided but completely personal.
No two scents the same.
Just that moment where someone smells what they’ve created and goes…
“Wait… I made that?”
(One of my favourite parts, every single time.)
The Impact
“Thank you so much for facilitating our fragrance workshop on Wednesday! We had such an incredible time and I love my scent :)” — Zehan Putri, Marketing Manager, SHEIKE
Beyond the experience itself, the event extended far beyond the room.
With a curated group of customers and influencers, the scents, and the story behind them, were shared across social channels, creating beautiful, organic content aligned to the SHEIKE brand.
You can view some of these moments here, along with SHEIKE’s own content from the event and selected reels from the day.
Instagram @kateelizabethsharp
Instagram @vivianmariewong
Instagram @monisha1211
Instagram @lydianoellaaa
Instagram @evepecak
Work With Us
If you are planning a team event, offsite or leadership experience, scent offers a powerful way to bring people together.
A chance to step out of the everyday, connect in a different way, and create something lasting.
