There is something powerful about giving people a moment to pause within a busy event.
To step out of conversation and into something more personal. Something creative. Something they can feel.
When Zoho reached out about their International Women’s Day LeadHERship summit, they were looking for exactly that. A way to add something meaningful to the day, while still fitting seamlessly into the flow of a large-scale event
The Vision
Zoho were hosting their very first LeadHERship summit at Novotel Darling Harbour. A full-day event designed to bring together women in leadership through conversation, connection and shared experience.
They wanted to introduce a perfume-making element. Something interactive. Something memorable. Something that aligned with the themes of leadership, confidence and empowerment.
From our first conversation, it was clear this needed to be more than a workshop.
It needed to work within the natural rhythm of the event. Guests arriving, networking, moving between sessions. It had to feel effortless.
We designed a roving scent bar experience that guests could engage with at their own pace throughout the event.
The Experience
We created a fully customised scent bar, designed specifically for the LeadHERship audience.
A six-note scent palette was curated around themes of clarity, confidence and grounded leadership. Bright citrus notes to energise. Florals to support expression and connection. Warm base notes to anchor and stabilise.
Every detail was prepared in advance to ensure the experience ran smoothly on the day.
From early morning, we were set up and ready as guests arrived. Positioned outdoors with a beautiful view across the city, the scent bar, with 4 stations set up to run simultaneously, became a natural gathering point.
Over the course of the day, around 60 guests created their own personalised perfumes.
Each experience took around ten to fifteen minutes. Guests moved through the process with ease. Smelling, selecting, blending, and leaving with something they had created themselves.
It integrated seamlessly into the event. Open during arrival, networking, and breaks, allowing people to participate when it felt right for them.
See how it looked here
The Impact
What stood out most was how naturally it fit.
Guests were drawn in with curiosity, and stayed for the experience. Conversations flowed more easily. There was a sense of lightness and creativity that complemented the energy of the day.
It offered a different kind of engagement. Not just something to watch or listen to, but something to do. Something to take away.
Coverage of the day from Zoho was great.
Instagram @zoho.anz
Instagram @zoho.anz
Kee from Zoho shared afterwards:
“Once again thank you for being a part of the LeadHERship summit. Sensoriam played a very big role in making it such a success.”
We have since been invited back for future events, which is always the strongest signal that something has truly landed.
Work With Us
If you are planning a conference, leadership event or brand activation, a scent experience offers a unique way to engage your audience.
Designed to integrate seamlessly into your event, while adding something memorable, personal and unexpected.
Enquire about a scent bar or event experience
See a sample of our Experience Portfolio here
