Eighty guests. Eight stations. Ninety minutes. And still, people came back for seconds. Not for themselves, but for someone else.
THE VISION
We Are Amplify engaged Sensoriam to bring a scent bar to Sonder's Wellbeing Conference at the Museum of Contemporary Art. They wanted a high-volume activation, built to run alongside the rest of the day without missing a beat.
THE EXPERIENCE
We ran eight scent-making stations side by side, so no one was left waiting. Guests moved through a customized selection of natural botanicals at their own pace, blending a roll-on perfume entirely their own within 10 minutes. This meant we could accommodation a fast throughput, giving as many people as possible a chance to create and experience SONDER IN SCENT.
Set-up and pack-down at the MCA were fast and clean, woven into the conference's own schedule rather than working against it.
THE IMPACT
Eighty natural perfumes, made in an hour and a half. But the number that says the most is the one after it: many guests came back a second time, not to make another for themselves, but to blend one for a partner or a friend.
We Are Amplify, the event's producers, and Sonder, the client, were both delighted with how the activation landed. Polished, professional, and still personal at every station.
WORK WITH US
Scent experiences scale further than people expect — without losing the personal moment at the centre of them.
If you're planning a conference or large-scale activation, contact us.
Yours in scent, naturally!
Jessica Kiely
Founder & Chief Sensory Curator, Sensoriam
