There is something powerful about the way scent connects us to a place.
A single note can transport you. To a landscape. A memory. A feeling you didn’t even realise you had stored.
When Abercrombie & Kent invited me to create a scent experience for their travel partners, the intention was clear. To bring their destinations to life in a way that felt immersive, memorable and deeply felt…..and smelt!
The Vision
The event was designed as an intimate networking experience for a select group of travel agents, held at Spicers Potts Point.
Abercrombie & Kent were launching their Egypt and Peru luxury journeys. They wanted something that would go beyond presentation. Something that would allow their guests to feel the destinations, not just hear about them.
We created the concept of Scents from Travels. A way to capture scent memories in a bottle, and to connect each guest to the essence of these places through natural perfume.
The Experience
Following a beautiful lunch and presentation, guests transitioned into a guided perfume masterclass with me.
I curated a scent palette inspired by Egypt and Peru. Rare and evocative botanicals that reflected each region. I sourced blue lotus, myrrh, amber and geranium from Egypt. And I source palo santo, Andean lavender and other native botanicals from Peru.
As we explored each ingredient, I shared stories of ancient scent rituals. Cleopatra’s legendary use of perfume. The role of fragrance in daily life, ceremony and culture across these regions.
Guests were invited to slow down and experience each note. To connect scent with place, story and memory.
From there, each person created their own 100% natural perfume. A personal blend inspired by their interpretation of these destinations.
The setting allowed for both immersion and ease. An intimate indoor space, with access to a balcony where guests could step out, reset their senses and return to the experience.
The Impact
What unfolded was exactly what we had hoped for.
A room of people who began as industry peers quickly shifted into something more connected. Conversations deepened. There was laughter, curiosity and a real sense of presence.
It became more than a workshop. It became a shared experience.
Watch the experience here
Abercrombie & Kent shared afterwards:
“We truly appreciate the effort and creativity you put into bringing our beautiful destinations to life.” Alex & Anoushka, NSW Sales team, Abercrombie & Kent
That is always the goal. To move beyond information, and into something that is felt and remembered.
Work With Us
At Sensoriam, we design scent experiences for brands, teams, and individuals who want more than the ordinary. From intimate workshops to large-scale activations, every detail is crafted with 100% natural ingredients, luxury styling, and storytelling at the core.
If you’d like to explore bringing scent into your next brand experience, I’d love to talk.
✨ Discover our world of 100% natural perfumes
✨ Enquire about bespoke scent activations
Yours in scent, naturally!
Jessica - Founder Sensoriam
