Some of the most memorable event moments are the ones that feel effortless, but are anything but behind the scenes.
When Jasmine from We Are Komodo reached out in the lead-up to OURA Ring’s Sydney launch, she had a clear vision. To create a scent experience centred around sleep. Something aligned to OURA’s focus on recovery, ritual and the nervous system.
The challenge was finding a partner who could bring it to life in a way that felt both elevated and grounded in real knowledge.
Within a short timeframe, we worked together to shape an experience that delivered exactly that.
The Vision
The event brought together a curated group of influencers for an evening in Centennial Park.
OURA is known for its data-led approach to sleep and wellbeing. The experience needed to reflect this. Considered, intelligent and aligned to their brand.
We designed a white label scent bar focused on creating personalised pillow mists. A simple, practical ritual guests could take home and integrate into their nightly routine.
The direction was clear. Sleep-supportive botanicals. Australian native ingredients. A balance of science and sensory experience.
The Experience
We created a roving scent bar that guests could move through naturally across the evening.
Each guest was introduced to the connection between scent and sleep. How certain botanicals can support relaxation, calm the nervous system and help signal the transition from day to night.
The scent palette was carefully curated using Australian botanicals known for their calming properties. Lavender, sandalwood, kunzea, fragonia and others were selected to reflect both the science and the landscape.
Guests explored the scents, selected what resonated with them, and blended their own personalised formula.
They then poured their blend into a 50ml OURA-branded pillow mist. A take-home ritual that felt both beautiful and useful.
The entire experience was designed to feel fluid and social. Guests could engage at their own pace, without interrupting the flow of the event.
Behind the scenes, everything was structured to support that ease. Preparation, batching, and setup ensured the experience remained smooth, even with multiple guests moving through at once.
The Impact
The scent bar quickly became a point of curiosity and connection.
Guests were drawn in, stayed to create, and left with something personal.
What was particularly powerful was how naturally the experience extended beyond the event itself.
Up to eighty pieces of organic content were shared across stories, TikTok and posts for the OURA event. A reflection of how engaging and shareable the experience felt in the moment.
You can see some of that coverage here:
Instagram @brayden_dunbar
Instagram @sunni.lord
TikTok @joykazii
Feedback from both the client and agency was strong.
“The client was super happy with the whole evening and so were we.” — Jasmine, We Are Komodo
For me, this is always the measure. Creating something that feels aligned, considered and easy for everyone involved.
Enjoy our coverage of this lovely event here and here.
Work With Us
If you are planning an event in the wellness, lifestyle or brand space, scent offers a powerful way to deepen the experience.
From roving scent bars to fully customised activations, each experience is designed to align with your brand and engage your audience in a way that feels natural and memorable.
