A new building needs a name, an address, a plan. It also, we think, deserves a scent. Something that tells people what it feels like to be there before they've set foot inside.
THE VISION
3SixtyCo, working with developer CBD Core, approached Sensoriam to create a bespoke signature room scent for the launch of Elora, their new property development. They wanted something that captured the development's identity in the room, and gave guests a personal, interactive way to connect with it on the night.
THE EXPERIENCE
We created Quiet Hills; a signature blend of fragonia, ylang ylang, rose geranium, WA sandalwood, and vetiver. Bottled into 80 custom 50ml frosted glass bottles for every guest to take home.
On the night, at Sarino's in Baulkham Hills, we also ran a full scent bar, inviting guests to make their own customised room mist using the same botanical palette. A chance to take the Elora story home in a version entirely their own.
THE IMPACT
Eighty guests left with a piece of Elora in their hands, and an evening that felt considered down to the last detail.
Karla shared afterwards:
"Our client was really happy with the customised room mists & the full scent bar. It made it so interactive and brought to life the new property launch for Elora."
Karla McNeice, Director, 3SixtyCo
WORK WITH US
A signature scent gives a launch something to be remembered by — long after the night itself.
If you're planning a property launch or brand activation, contact us.
Yours in scent, naturally!
Jessica Kiely
Founder & Chief Sensory Curator, Sensoriam
