Some activations need a dedicated room. Others just need the right spot; somewhere people are already walking past.
THE VISION
JLL wanted to bring something unexpected into CommBank Tower at Darling Quarter for their Women’s Health Week activation. Not an event people had to seek out, but one that would find them. They invited Sensoriam to run a roving natural perfume scent bar, right in the flow of the building.
THE EXPERIENCE
We set up in a wide, open area where people walk in and through every day. High visibility, no detour required.
Guests had to sign up prior to the session to secure a spot. We had 15 spots per sitting. Guests got to blend their own natural roll-on perfume, guided through the botanicals on offer, each person leaving with a scent that was entirely their own.
THE IMPACT
JLL promoted the sessions to their internal database, and the spots were gone almost instantly. Every session on the day ran full, with people lingering nearby hoping for a no-show. Even as we were still setting up, people were already curious. The location did half the work for us.
Lucia Eman, Senior Marketing Manager on the Lendlease account, was delighted with how smoothly the day ran.
WORK WITH US
Put a scent bar somewhere people already are, and the interest looks after itself. If you're after an activation that draws a crowd without a big campaign behind it, contact us.
Yours in scent, naturally!
Jessica Kiely
Founder & Chief Sensory Curator, Sensoriam
