As the festive season approaches, so does the frenzy of shopping events like Black Friday and Cyber Monday. But at Sensoriam, we approach this time of year differently. Instead of joining the whirlwind of deep discounts and overconsumption, we celebrate Green Friday—a movement that aligns with our ethos of sustainability, mindfulness, and conscious living.
** Our Green Friday will run from Friday 29th November until midnight on December 2nd 2024 (Sydney times!) **
Here’s why we say no to Black Friday perfume sales and embrace Green Friday instead.
When is Green Friday in Australia in 2024?
Green Friday 29th of November 2024 until Monday 2nd December
Black Friday and Cyber Monday: Origins and Impact
Black Friday originated in the United States during the 1950s, marking the day after Thanksgiving as the unofficial start of the holiday shopping season. Over time, it became synonymous with massive sales, crowded stores, and frenzied purchasing. Cyber Monday followed suit in 2005, offering online retailers their own day of discounts, further fueling a culture of buying as much as possible for as little as possible.
While these events promise great deals, they also encourage overconsumption, excessive waste, and unsustainable practices. The environmental toll is staggering: discarded packaging, carbon emissions from rushed shipping, and the lifecycle costs of cheaply made products that don’t last.
What is Green Friday?
Green Friday is an anti-Black Friday movement born in 2015 to promote mindful and ethical shopping. Its roots trace back to Canada in 1992 with "Buy Nothing Day," a call to reflect on consumer habits rather than indulge in them. Green Friday encourages consumers to support sustainable, ethical brands and even your very own local brands—or to opt out of shopping altogether.
Participating brands often give back to the environment, such as planting trees, reducing waste, or donating to conservation efforts. It's a celebration of quality over quantity, purpose over profit, and meaningful impact over mindless consumption.
Why Sensoriam Says No to Black Friday
At Sensoriam, our mission is to offer 100% natural, high-quality, and consciously curated natural perfumes that respect the earth and honour the people who create them. The ethos of Black Friday—grabbing as much as possible for the lowest price—stands in stark contrast to everything we believe in.
Our natural perfume products are crafted with care, using sustainably sourced ingredients and thoughtfully designed packaging. We work with farmers, distillers, and artisans whose livelihoods depend on fair pricing—not the razor-thin margins demanded by extreme discounting. To slash prices by 80% would mean compromising their work, the planet’s resources, and our shared values.
Beyond this, we are deeply aware of the environmental cost. The frenzy of overbuying often leads to waste and excess—products purchased on impulse, only to be discarded. At Sensoriam, we focus on creating timeless products that are meant to be cherished, not just consumed.
A Thoughtful Approach to Discounts
We know that a special offer can make our natural perfumes more accessible to you, our cherished community. But we believe in doing so intentionally. Our discounts are rare, meaningful, and designed to celebrate moments—not to fuel a culture of endless deals.
Throughout the year, we offer small, exclusive promotions for our email subscribers, ensuring they have access to our products at special times.
This Green Friday, for our special perfume sale we’re offering 20% off storewide from November 29th until December 2nd 2024 only as a thank-you to our loyal customers. It is exclusive to those on our mailing list. Plus, for every sale, we’ll donate to ORRCA (Organisation for the Rescue and Research of Cetaceans in Australia), supporting their vital work in marine conservation.
About ORRCA
ORRCA is dedicated to rescuing, researching, and protecting whales, dolphins, seals, and dugongs in Australian waters. Their volunteer-led efforts include wildlife rehabilitation, education, and conservation initiatives. By supporting ORRCA, we contribute to safeguarding the health of our oceans—one of our planet’s most precious resources.
Join Us This Green Friday
This festive season, let’s rethink the way we shop. Instead of chasing the biggest discounts, let’s choose to honour the makers, the planet, and ourselves by investing in thoughtfully made, sustainable products.
At Sensoriam, we invite you to join us in celebrating Green Friday natural perfume sale —a moment to embrace mindful living, give back to the earth, and enjoy the beauty of natural perfumes made with intention.
To access our Green Friday offer, make sure you’re on our email list. Together, we can create a ripple of positive change, one conscious purchase at a time.
Discover the Sensoriam difference—where every choice is a celebration of nature, quality, and care.
You can get some lovely ideas here....
Thoughtful Gifts for People on Healing and Health Journeys
Eco Friendly Gifts for Teachers
9 Natural Perfume Alternatives for Her This Christmas
If you’d like to explore other inspiring brands participating in Green Friday, check out:
Green Horse: Timeless, sustainable products for your wardrobe and home.
Notely: Beautiful, eco-friendly stationery with a tree planted for every order.
Do you know others that you want to support? Let us know and we will add them here.
This Green Friday, let’s shop smarter, live better, and tread lighter. 🌿
